Online Reputation Management
Harness your reputation
Online reputation is not only about social monitoring. It is not only about public relations. Online reputation is when you have positive reviews. It is when you do aggressive SEO and appears on top of search results. It’s when you monitor what people are saying about your business. When you react to criticism and addresses it promptly. It’s when you learn from your mistakes and gives it a creative approach.
Do you need online reputation management?
- Notably, 88% of customers buy a product because online after reading reviews. (Source: searchengineland).
- Again, 72% of consumers trust a local business with positive reviews (Source: searchengineland).
- Most importantly, 88% of consumers view online reviews the same as personal recommendations.
- On average, local marketers spend 17% of their marketing time on online reputation management.
- Business ranking in position 1-2 on Google my business has an average of 45 reviews (Source: Google study)
What online reputation management strategies is healthy for your business
Proactive vs Reactive Approach : Monitor And Track And Respond
Don’t Rely on The Website Alone, Create on Social Media
First of all, you need business accounts for Facebook, Twitter, LinkedIn, Instagram and more. Most importantly, don’t be a jack of all trade. Use platforms that will deliver your brand message. For example, you may use Pinterest and Instagram if your brand is visually oriented.
Publish content that aligns with your brand
Apart from educating people, you need to post content about your company. Usually, it helps your business build a bond with customers. Another benefit is that it helps wipe out negative perception about your business or services.
Reply to online reviews
Apologize where necessary
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