Online Reputation Management

Harness your reputation

Online reputation is not only about social monitoring. It is not only about public relations. Online reputation is when you have positive reviews. It is when you do aggressive SEO and appears on top of search results. It’s when you monitor what people are saying about your business. When you react to criticism and addresses it promptly. It’s when you learn from your mistakes and gives it a creative approach.

Do you need online reputation management?

  • Notably, 88% of customers buy a product because online after reading reviews. (Source: searchengineland).
  • Again, 72% of consumers trust a local business with positive reviews (Source: searchengineland).
  • Most importantly, 88% of consumers view online reviews the same as personal recommendations.
  • On average, local marketers spend 17% of their marketing time on online reputation management.
  • Business ranking in position 1-2 on Google my business has an average of 45 reviews (Source: Google study)
The above statistics gives you a hint of how the consumer buying process is working at the moment. In other words, most consumers do research online about a product or services before making the judgment. They use social proof in reviews and star ratings as a tool for research. Above all, online reputation management puts businesses in a stronger position. It’s a good opportunity to strengthen and build your brand image. For example, responding to negative reviews shows that your company is ready to solve problems.

What online reputation management strategies is healthy for your business

Proactive vs Reactive Approach : Monitor And Track And Respond

Many small businesses lack a proactive approach when dealing with reputation management. As a result, they end up with negative reviews on top of search results. Having negative reviews ranking on top of the search will only butter your business economy to wreck and ruins. On a positive note, an agency can help you repair your business reputation. Based on our experience, here are some of the recommendations to watch:

Don’t Rely on The Website Alone, Create on Social Media

First of all, you need business accounts for Facebook, Twitter, LinkedIn, Instagram and more. Most importantly, don’t be a jack of all trade. Use platforms that will deliver your brand message. For example, you may use Pinterest and Instagram if your brand is visually oriented.

Publish content that aligns with your brand

Apart from educating people, you need to post content about your company. Usually, it helps your business build a bond with customers. Another benefit is that it helps wipe out negative perception about your business or services.

Reply to online reviews

It’s advisable to respond to both positive and negative reviews. Your next line of defence when you have more complaints is to adapt as soon as possible.  Listen and then come up with a creative way to satisfy your customers.

Apologize where necessary

An apology will help our business preserve and cultivates a strong bond with your customers. It shows that you are transparent and honest.

REQUEST A CALL BACK

Please give Clixeen a call with any questions or comments you might have about our Online reputation  service. You can also schedule an appointment for Online reputation  mananagement in Vancouver.